Qhoirunnisa, Oktavia Nur (2024) Pengaruh Social Information Processing and Perceived Usefulness dalam Membangun Customer Trust pada Pengguna Halodoc. Undergraduate thesis, UPN "Veteran" Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
20042010154.-cover.pdf Download (1MB) |
|
Text (BAB I)
20042010154.-bab1.pdf Download (349kB) |
|
Text (BAB II)
20042010154.-bab2.pdf Restricted to Repository staff only until 31 May 2026. Download (367kB) |
|
Text (BAB III)
20042010154.-bab3.pdf Restricted to Repository staff only until 31 May 2026. Download (412kB) |
|
Text (BAB IV)
20042010154.-bab4.pdf Restricted to Repository staff only until 31 May 2026. Download (1MB) |
|
Text (BAB V)
20042010154.-bab5.pdf Download (227kB) |
|
Text (Daftar Pustaka)
20042010154.-daftarpustaka.pdf Download (232kB) |
|
Text (Lampiran)
20042010154.-lampiran.pdf Restricted to Repository staff only Download (2MB) |
Abstract
The rapid development of digital technology has reshaped healthcare, with mobile apps such as Halodoc emerging as key tools for quick and efficient access to medical services and information. However, the success of such health apps depends on customer trust. This study investigated the relationship between social information processing (SIP) theory, perceived usefulness, and customer trust among Halodoc users in Surabaya City using quantitative methods. A total of 157 respondents were sampled, and data analysis was conducted using the SPSS application. The results showed that social information processing and perceived usefulness are simultaneously and partially significant in influencing the development of customer trust, where users assess Halodoc's information features and express satisfaction with its services, which then fosters trust. The findings highlight the importance of social information processing and perceived usefulness in building customer trust, offer insights for increasing trust in healthcare applications and inform marketing and product development strategies in the telemedicine industry. Keywords: Social Information Processing, Perceived Usefulness, Customer Trust, Telemedicine, Halodoc.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HN Social history and conditions. Social problems. Social reform |
||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Oktavia Nur Qhoirunnisa | ||||||||
| Date Deposited: | 31 May 2024 06:42 | ||||||||
| Last Modified: | 31 May 2024 06:42 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/23688 |
Actions (login required)
 |
View Item |