Ronnie, Dave Matthew (2024) Pengaruh Brand Image dan Persepsi Harga terhadap Keputusan Pembelian Buavita di Alfamart Kemanggisan 2 Jakarta. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
19012010106-cover.pdf Download (963kB) |
|
Text (Bab 1)
19012010106-bab 1.pdf Download (483kB) |
|
Text (Bab 2)
19012010106-bab 2.pdf Restricted to Repository staff only until 22 May 2026. Download (527kB) |
|
Text (Bab 3)
19012010106-bab 3.pdf Restricted to Repository staff only until 22 May 2026. Download (509kB) |
|
Text (Bab 4)
19012010106-bab 4.pdf Restricted to Repository staff only until 22 May 2026. Download (594kB) |
|
Text (Bab 5)
19012010106-bab 5.pdf Download (336kB) |
|
Text (Daftar Pustaka)
19012010106-daftarpustaka.pdf Download (543kB) |
|
Text (Lampiran)
19012010106-lampiran.pdf Restricted to Repository staff only until 22 May 2026. Download (709kB) |
Abstract
This study aims to determine the effect of brand image and price perception on purchasing decisions of Buavita product at Alfamart Kemanggisan 2 Jakarta. This quantitative method research uses the population of Buavita consumers at Alfamart Kemanggisan 2 Jakarta in the last 3 months. The number of research samples was 99 people who were taken using the non-probability sampling method with purposive sampling technique. The data collection method was carried out through the distribution of conventional questionnaires and was measured using a Likert scale. The analysis used is Partial Least Square (PLS). The results of this study indicate that there is a significant influence between brand image and purchasing decisions also price perception and purchasing decisions of Buavita product at Alfamart Kemanggisan 2 Jakarta.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Dave Matthew Ronnie | ||||||||
| Date Deposited: | 27 May 2024 02:11 | ||||||||
| Last Modified: | 27 May 2024 02:11 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/22979 |
Actions (login required)
 |
View Item |