SERYSCKY, ADAM GOMAJAKA RAY SYAHPUTRA (2021) MEMBACA KOMIK DIGITAL SEBAGAI GAYA HIDUP GENERASI (Studi Fenomenologi Terhadap Kegemaran Membaca Generasi Z di Aplikasi Line Webtoon). Undergraduate thesis, UPN "VETERAN" JATIM.
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Abstract
The purpose of this research is to determine the phenomenon of the Generation Z lifestyle in reading digital comics LINE Webtoon. The development of popular culture from South Korea made Generation Z get to know Korean popular culture, one of which is LINE Webtoon. The increasing popularity of Korean culture has made Generation Z develop into a part of their lifestyle. As part of Generation Z, reading digital comics has become a lifestyle. The LINE Webtoon application is present as one of the platforms favored by Generation Z. This research uses a qualitative type of research using the uses and gratification theory. The results show that there is a shift in the lifestyle of Generation Z and reading digital comics on the LINE Webtoon application is a popular culture that has become the lifestyle of Generation Z, especially LINE Webtoon is able to become a medium for satisfying the needs of Generation Z as well as having an impact on Generation Z's lifestyle such as art, music and food. Keywords: LINE Webtoon, lifestyle, Generation Z, uses and gratification, popular culture, phenomenon.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 15 Jul 2021 04:26 | ||||||||
| Last Modified: | 15 Jul 2021 04:26 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/2293 |
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