Situmeang, Sherina Shadewi (2024) Kampanye Slow Beauty Pada Skincare (Studi Netnografi Konsumen Produk Skincare di Kalangan Member Female Daily App). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to explore the implementation of slow beauty campaigns in skincare among Female Daily members through the utilization of symbolic interactionism, computer-mediated communication (CMC) theory, and new media theory. The research methodology employs netnography and a descriptive qualitative approach. Purposive sampling is used for participant selection. Data is gathered through online observation within the Female Daily Talk "Eco Friendly Product" forum and conducting in-depth interviews. The data analysis follows three stages as outlined by Miles & Huberman: data reduction, data display, and conclusion drawing/verification through data triangulation. The results of this study indicate that the slow beauty campaign, according to the skincare members of FD Talk "Eco Friendly Product," combines environmental awareness with individual needs, creating a holistic beauty movement that positively impacts both the community and the environment sustainably. Each topic posted about eco-friendly products in the FD Talk "Eco Friendly Product" discussion space can mostly be interpreted as symbols and part of the members' identity as followers of slow beauty. The representations of the slow beauty campaign include actions such as minimizing product consumption, using products until they are finished before replacing them, choosing products from beauty brands that support sustainability, avoiding the fear of missing out on product consumption, using eco-friendly and multi-functional products, and paying attention to the efficacy of locally inclusive beauty product production.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Sherina Shadewi Situmeang | ||||||||
| Date Deposited: | 22 May 2024 07:05 | ||||||||
| Last Modified: | 22 May 2024 07:05 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/22822 |
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