HOLAUNA, DINI MIA (2021) KOMUNIKASI EMPATIK PADA INSTAGRAM (Analisis Isi Kuantitatif pada Instagram Partners_In_Goodness). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Instagram is a very effective medium in disseminating information to audiences. Some people use Instagram as a medium for social campaigns such as fundraising that conducted by Partners_In_Goodness instagram account. This study aims to determine the empathic communication that is widely used on the Partners_In_Goodness Instagram account. The research method used in this research is content analysis with a quantitative approach to identify and quantify the content in the form of images, videos, and captions contained in posts. The categorization in this study is four aspects of Mark Davis's empathy, namely Perspective Taking, Fantasy, Empathic Concern, and Personal Distress. The result of this research is the empathic communication that is mostly found in the Partners_In_Goodness Instagram account is the aspect of empathy Perspective Taking and Empathic Concern. Because the empathy aspect of Perspective Taking, contains a person's sad story and the aspect of Empathic Concern contained real activities from the community to help someone in need. With the captions and posts that are made, Partners_In_Goodness Instagram account can attract empathy from their followers to help in the form of their material and energy. Keywords: Instagram, Partners_In_Goodness, Empathic Communication, Mark Davis's Aspects of Empathy
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Fatchullah Fatchullah | ||||||||
| Date Deposited: | 13 Jul 2021 13:12 | ||||||||
| Last Modified: | 13 Jul 2021 13:12 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/2280 |
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