Miskiya, Amma Fizka Zakiyatul (2023) Penerapan Digital Marketing Dalam Membangun Brand Awareness Sepatu Kulit Provillo. Amma Fizka Zakiyatul Miskiya, Makassar.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Jurnal Pengabdian Masyarakat)
Vol.+2+No.+1+MARET+HAL+86-95.pdf Download (1MB) |
Abstract
Digital marketing is an innovation from the development and advancement of technology. The application of digital marketing aims to expand the marketing of its products so that it can compete in the market. In competition, a problem arises regarding a brand that is still not well known in the public, this happened to Provillo leather shoes. The author does his service to CV Provillo by implementing digital marketing so that he can build brand awareness among digital media users. The purpose of the service is to find out marketing patterns, find strategies, and implement digital marketing for Provillo leather shoe products. This dedication method is qualitative research with a case study approach. The results of the research explain that the right digital marketing strategy for Provillo leather shoes is to apply digital content and SEO to build brand awareness.
| Item Type: | Other | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Amma Fizka Zakiyatul Miskiya | ||||||||
| Date Deposited: | 18 Sep 2024 03:28 | ||||||||
| Last Modified: | 18 Sep 2024 03:28 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/22341 |
Actions (login required)
 |
View Item |