PURNOMO, NOVENDRA ANDHIKA SATRYA (2017) STRATEGI BISNIS PADA CAFE JINGGO SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Small business which is one of the pillars of national economy, lately got a lot of attention. This is due to its ability to survive in the face of economic crisis and absorbing the workforce is very helpful for the sustainability of the wheels of the economy in Indonesia. Because small businesses are considered to be able to create new jobs for people in the informal sector, people start thinking to run small businesses that have innovation in running their small business activities. The continued development of the business world in all sectors types of certainly singers will impact the business world the level of competition is getting tight. it forced the company to review singer more attention to environment can be affecting the company, that the company knows what the business strategy development and how should the company implemented hearts. Consumeragainst Café more increased especially in big cities. by therefore author examines development business strategy on Café Jinggoin Rungkut -Surabaya. In research singer writer using method qualitative descriptive with SWOT, to review reached conclusions SWOT and knowing development of alternative strategies right onCaféJinggo then the author analysis environmental with using IFAS that covers regarding strengths and weaknesses companies and EFAS covers about opportunities and threats for company. In this study, resulting in the analysis of IFAS strengths and weaknesses with a score of 1.90 with a score of 1.05 was the analysis results with a score of 1.50 EFAS opportunities and threats with a score of 1.35. it can be concluded in the diagram position SOWT Café Jinggo are in first quadrant where the position is to explain that Café Jinggohas the opportunity and the power that can take advantage of existing opportunities. The strategy should be applied in these circumstances is to support aggressive growth policy (growth-oriented strategy). Keywords: SWOT Analysis, EFAS, IFAS, Business Strategy
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Contributors: |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic Planning H Social Sciences > HF Commerce > HF5001 Business. Business Administration |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Fatchullah Fatchullah | ||||||||
| Date Deposited: | 01 Jul 2021 13:11 | ||||||||
| Last Modified: | 01 Jul 2021 13:11 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/2231 |
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