Claudia, Sevi Ayu (2020) STRATEGI PEMASARAN DI MEDIA SOSIAL INSTAGRAM (Studi Deskriptif Kualitatif Tentang Strategi Komunikasi Visual Yang Dilakukan “Kudos Café” Pada Akun Instagramnya Dalam Membangun Kesadaran Merek). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study is done to identify kudos' visual communication strategies on instagram account to building brand awareness. This research uses the theory of triangulation, triangulation is a source to measure the quality of data and have the sense of checking and comparing data obtained through tools and time. This study uses a qualitative methods. The method of data analysis in this study uses data-gathering techniques through in-depth interviews. The informers in the study are two creative teams that directly related to the creation of visual communication strategies, the result of this study was obtained, and there are six visual design elements that kudos uses on her instagram account to build brand consciousness. Keywords: visual communication, brand consciousness, strategy
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Fatchullah Fatchullah | ||||||||
| Date Deposited: | 28 Jun 2021 13:03 | ||||||||
| Last Modified: | 28 Jun 2021 13:03 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/2193 |
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