ROSALIA, YANTI (2019) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI KONSUMEN KOBER MIE SETAN SEMOLOWARU SURABAYA ( Studi Kasus Pada Kober Mie Setan Semolowaru Surabaya). Other thesis, UPN Veteran Jawa Timur.
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Abstract
ABSTRACT YANTI ROSALIA, 1542010094, The Effect of Product Quality and Price on Consumer Purchase Interest in Kober Mie Setan Semolowaru Surabaya (Case Study on Kober Mie Setan Semolowaru Surabaya). This study aims to determine: (1) the effect of product quality and price simultaneously on consumer buying interest in Kober Mie Setan Semolowaru Surabaya (2) the effect of product quality partially on consumer buying interest in Kober Mie Setan Semolowaru Surabaya (3) the effect of price partial to consumer buying interest in Kober Mie Setan Semolowaru Surabaya. This research method uses quantitative methods. The data of this study were obtained by distributing questionnaires as many as the samples taken were as many as 100 people with probability sampling techniques. The data analysis technique used is multiple linear regression analysis. Distribution of questionnaires with a number of variables as much as 2 variables and processed using the help of SPPS application version 20. Based on the results of this study that the results of Fcount is where the value of Fcount (85.717)> Ftable (3.09) so that it can be concluded that the product quality variable (X1), price (X2) simultaneously influence the buying interest (Y). Tcount (5.600)> t table (1.984) then H0 is rejected and H1 is accepted, this means that product quality (X1) has a partial influence on buying interest (Y). Tcount (2,927)> t table (1,660), then H0 is rejected and H1 is accepted. This means that price (X2) has a partial influence on buying interest (Y). Keywords: Product Quality, Price,and Purchase Interest
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Amalia Hani | ||||||||
| Date Deposited: | 28 Jun 2021 02:14 | ||||||||
| Last Modified: | 12 Jul 2021 04:22 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/2185 |
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