Adisty, Taradiva (2024) Analisis Strategi Pemasaran Dalam Meningkatkan Omzet Penjualan Pada Usaha Apotek Aditara 2 Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
This is the latest version of this item.
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
20042010124 - cover.pdf Download (988kB) |
|
Text (Bab 1)
20042010124 - bab1.pdf Download (439kB) |
|
Text (Bab 2)
20042010124 - bab2.pdf Restricted to Repository staff only until 26 March 2026. Download (696kB) |
|
Text (Bab 3)
20042010124 - bab3.pdf Restricted to Repository staff only until 26 March 2026. Download (334kB) |
|
Text (Bab 4)
20042010124 - bab4.pdf Restricted to Repository staff only until 26 March 2026. Download (908kB) |
|
Text (Bab 5)
20042010124 - bab5.pdf Download (152kB) |
|
Text (Daftar Pustaka)
20042010124 - daftarpustaka.pdf Download (498kB) |
|
Text (Lampiran)
20042010124 - lampiran.pdf Restricted to Repository staff only Download (1MB) |
Abstract
The purpose of this research is to analyze and determine the implementation of the best marketing strategy at Apotek Aditara 2 Surabaya. This research was conducted at the Aditara 2 Surabaya Pharmacy which is located on Jalan Sidotopo Wetan Baru No. 54, RT 06 RW 06, Sidotopo Wetan Village, Kenjeran District, Surabaya City. This research employs a descriptive method with a qualitative approach implemented through SWOT analysis and data collection techniques involving in-depth interviews, observations, and documentation related to the 7P marketing strategy, namely product, place, price, promotion, people, process, and physical evidence. The results of this research based on IFAS and EFAS analysis show a strength score of 2.23 and a weakness score of 0.77. Meanwhile, the EFAS results show an opportunity score of 2.56 and a threat of 0.72. Based on the SWOT Analysis diagram, Apotek Aditara 2 is positioned in quadrant 1, applying an aggressive strategy by leveraging its strengths and opportunities. The applicable SO strategy for Apotek Aditara 2 in Surabaya includes maintaining a complete and varied product supply, preserving the cleanliness and tidiness of the pharmacy, sustaining preventive healthcare services, upholding good service provision, and establishing collaborations with health centers and doctor's practices.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | tara adisty | ||||||||
| Date Deposited: | 28 Mar 2024 04:14 | ||||||||
| Last Modified: | 28 Mar 2024 04:14 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/21611 |
Available Versions of this Item
-
Analisis Strategi Pemasaran Dalam Meningkatkan Omzet Penjualan Pada Usaha Apotek Aditara 2 Surabaya. (deposited UNSPECIFIED)
- Analisis Strategi Pemasaran Dalam Meningkatkan Omzet Penjualan Pada Usaha Apotek Aditara 2 Surabaya. (deposited 28 Mar 2024 04:14) [Currently Displayed]
Actions (login required)
 |
View Item |