Fitroni, Muhammad Alfan (2024) Pengaruh Kemudahan Penggunaan, Kualitas Informasi, dan Kemudahan Transaksi melalui Minat Beli sebagai Variabel Intervening terhadap Keputusan Pembelian Tiket Kereta Api pada Aplikasi Access By KAI (Studi pada Mahasiswa FISIP UPN Veteran Jawa Timur). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to evaluate and understand the impact of ease of use, quality of information, and ease of transactions on purchasing decisions of train tickets through buying interest. The research employed a quantitative approach, involving the distribution of questionnaires to FISIP students at the East Java Veteran National Development University who utilized the Access By KAI application for acquiring train tickets. Employing the Non Probability Sampling - Purposive Sampling method, 100 participants were chosen for this investigation. Data analysis was conducted using Structural Equation Modeling - Partial Least Square (SEM-PLS) through the utilization of SmartPLS version 4.0 statistical software. The findings of the research reveal that the inclination to make a purchase is positively and significantly affected by the quality of information and ease of use, whereas it is not influenced by transactional ease. Information quality exhibits a substantial and positive impact on purchasing decisions, in contrast to transactional ease, which lacks a considerable influence on such decisions. The convenience of use significantly impacts purchasing decisions through the intention to buy. In summary, the intention to purchase has a positive and noteworthy effect on purchasing decisions. Ease of use and information quality positively and significantly influence purchasing decisions through the intention to buy, while transactional ease does not exert a significant impact on purchasing decisions through the intention to buy.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Muhammad Alfan Fitroni | ||||||||
| Date Deposited: | 18 Mar 2024 07:14 | ||||||||
| Last Modified: | 18 Mar 2024 07:14 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/21459 |
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