Pradana, Zayyan Hisyam (2024) PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN PROMOSI TERHADAP MINAT MENGGUNAKAN E-WALLET OVO DI KOTA SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The success of a company in attracting customer interest depends on the ease of use and promotion of the company's products. This research aims to identify the influence of perceived ease of use and promotion on interest in using the OVO e-wallet in the city of Surabaya. This research method is quantitative by taking a sample of 110 respondents and distributing this questionnaire is assisted by Google Form. Meanwhile, the sample in this study was taken using purposive sampling technique. The sample consists of respondents who live in Surabaya and are familiar with the OVO e-wallet. The analysis technique used in this research is Partial Least Square (PLS) with validity testing, reliability testing and hypothesis testing. From the research results, it was found that the perceived ease of use and promotion variables had a positive and significant effect on the interest in use variable.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | zayyan pradana | ||||||||
| Date Deposited: | 28 Feb 2024 09:15 | ||||||||
| Last Modified: | 28 Feb 2024 09:15 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/21178 |
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