SUSILO, FAJAR EKA (2018) ANALISIS PERILAKU KONSUMEN BUAH PEPAYA CALIFORNIA (STUDI KASUS DI PASAR TRADISIONAL PAKIS KOTA SURABAYA PROVINSI JAWA TIMUR). Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
The purpose of this research is to finding out: 1) Consumer behavior of california papaya fruit, and 2) The relationship between consumer chaharacteristics of demographic aspect and the number of purchases california papaya fruit in traditional market pakis Surabaya city East Java Province. The population in this study were consumers who california papaya fruit in the pakis traditional market Surabaya city. The analysis method used is tabulation analysis, chi square analysis, and descriptive analysis. The results of this study indicate the level of consumer education california papaya fruit is college and the purchase of california papaya fruit is dominated by housewives. The purpose of purchasing california papaya fruit that consumers choose is medium sized 1,5kg to 2kg, the color california papaya fruit that consumers want yellowish green. Greatly correlated between the consumer characteristics of california papaya fruit from the demographic aspect to the number of purchases of the gender of the consumer, the consumer age, the level of consumer education, consumer employment, consumer income, consumer spending the number of consumer family members, dan the consumer tribe. Unless the consumer religion is not related to the purchase of california papaya fruit.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||
| Depositing User: | Lisa nadya irawan | ||||||||
| Date Deposited: | 18 Mar 2024 02:37 | ||||||||
| Last Modified: | 18 Mar 2024 02:37 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20730 |
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