Hafidhuddin, Muhammad Azam Hafidhuddin (2024) Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Service Quality terhadap Continuance Intention dengan Satisfaction Sebagai Variabel Intervening (Studi Pada Pengguna Aplikasi Indrive di Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The aim of this research is to analyze the influence of perceived usefulness, perceived ease of use, and service quality on continuance intention with satisfaction as an intervening variable among Indrive application users in Surabaya. This study uses a quantitative approach. The data obtained is primary data obtained through distributing questionnaires to 100 respondents over a period of four weeks. Using the Structural Equation Modeling (SEM) technique with the Partial Least Square (PLS) method approach. The results of this research show that satisfaction is influenced by perceived usefulness, perceived ease of use, and service quality. And continuity intention itself is influenced by perceived ease of use and satisfaction. Meanwhile, perceived usefulness and service quality have no effect on continuance intention. Keywords : Perceived Usefulness, Perceived Ease of Use, Service Quality, Satisfaction, Continuance Intention, Indrive
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Azam Muhammad Azam Hafidhuddin | ||||||||
| Date Deposited: | 24 Jan 2024 08:41 | ||||||||
| Last Modified: | 24 Jan 2024 08:41 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20636 |
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