Qibtiyah, Mariyatul (2024) Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening di Cincau Station Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of the food and beverage business in Indonesia is growing rapidly, making product quality must be maintained. One of the products is Cincau Station. Cincau Station is a healthy drink made from fresh grass jelly leaves. However, the product experienced a decline in quality. Cincau station must have advantages, good quality products can help a business be better than other businesses. One way to increase competitive advantage is to link product quality with customer loyalty. Product quality has a very close relationship with customer satisfaction because product quality can be assessed from the product's ability to create customer loyalty. Apart from that, product quality has a positive and significant effect on customer loyalty. Customers feel that the price of Cincau Station products is affordable, and the taste of Cincau Station products is also better than other brands.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Contributors: |
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| Subjects: | H Social Sciences > H Social Sciences (General) S Agriculture > S Agriculture (General) |
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| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Mariyatul Qibtiyah | ||||||||||||
| Date Deposited: | 23 Jan 2024 03:57 | ||||||||||||
| Last Modified: | 23 Jan 2024 03:57 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20560 |
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