Sanjaya, Yogi (2024) Analisis Preferensi Konsumen Terhadap Pembelian Chinese Food Melalui Go Food di Kecamatan Rungkut. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to analyze consumer preferences for the attributes of purchasing Chinese food through Go Food in Rungkut sub-district and determine consumer considerations when purchasing Chinese food. By using Importance and Performance (IPA) and Customer Satisfaction Index (CSI) data analysis methods. The results of this research show consumer preferences for attributes when purchasing Chinese food through Go Food. Characteristics of the respondents of this study in purchasing Chinese food through Go Food in Rungkut sub-district, most of the respondents were female, with an average age of 16-25 years, taking into account the attributes of consumer satisfaction level with the product, ease of information, presentation and ordering security. Consumer satisfaction with purchasing Chinese food through Go Food is 76.23%, included in the category 76% < CSI ≤ 100%, which means consumers feel very satisfied.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD1401 Agriculture-Economic aspects | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Yogi Sanjaya | ||||||||||||
| Date Deposited: | 22 Jan 2024 07:36 | ||||||||||||
| Last Modified: | 22 Jan 2024 07:36 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20417 |
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