Wahyuni, Febianti Putri Noor (2024) Interaksi Digital antara Treasure dan Treasure Maker melalui Aplikasi Weverse. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of information technology has had a big impact, especially on communication. With technology, interaction is easier even though it is done virtually without meeting face to face. Treasure is a Kpop idol. Treasure also has a fandom. Idols and fans interact through special platforms called Fandom Apps such as Weverse. Digital interaction refers to all forms of communication and information exchange activities involving digital technology as an intermediary. The research method used is a qualitative netnographic approach. This aims to determine the digital interactions that occur between Treasure and Fandom on Weverse. Sandor Vegh groups forms of digital activism into three categories, namely awareness/advocacy, mobilization/organization, action/reaction. The results of the research are that there are digital activities that occur, there is awareness/advocacy aimed at disseminating information about Treasure that is not uploaded by agencies and mobilization/organizations in directing and inviting Treasure makers to certain goals such as invitations to stream, voting, fundraising, prayer, encouragement campaigns. to Treasure and others. Apart from that, there are digital interaction activities that occur between Treasure and Fandom through the Weverse application, which can be in the form of conversations by commenting on each other, liking posts, discussing among fans, sharing information, forming social bonds by adding friendships. Kata Kunci : Digital Interaction, Treasure Maker, Weverse
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Febianti Putri N.W | ||||||||
| Date Deposited: | 22 Jan 2024 02:47 | ||||||||
| Last Modified: | 22 Jan 2024 02:47 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20340 |
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