Sulistyowati, Intan (2024) Pengaruh Persepsi Manfaat, Persepsi Kemudahan dan Persepsi Keamanan Terhadap Minat Menggunakan Dompet Digital Gopay (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis UPN “Veteran” Jawa Timur). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The utilization of information technology is crucial in the present day. The advent of original and creative technology-based business ideas, such electronic payment tools that use technical advancements. Gojek is one company that offers electronic wallet services, indicative of this rapid development. This research aims to determine the effect of percieved usefulness, perceived ease of use and perceived security on interest in using the GoPay digital wallet on students of the faculty of economics and business of UPN "Veteran" East Java. Patients and methods: The analysis method used is a method test on smart pls. Perceived usefulness can contribute to interest in using, perceived ease of use can contribute to interest in using and perceived security can contribute to interest in using. Based on the results of this study that the variables of perceived usefullnes, perceived ease of use, perceived security are said to have an effect and are significant to the interest in using the GoPay digital wallet. KEYWORDS: Perceived Usefulness, Perceived Ease Of Use, Perceived Security, Interest In Using.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Intan Sulistyowati | ||||||||
| Date Deposited: | 22 Jan 2024 01:19 | ||||||||
| Last Modified: | 22 Jan 2024 01:19 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20326 |
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