Prihapsari, Berliana Nanda (2024) PERANCANGAN KAMPANYE SELF-LOVE AWARENESS KEPADA REMAJA DENGAN KONDISI INNER CHILD YANG TERLUKA AKIBAT KEKERASAN ORANG TUA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The design of a self-love education campaign through Instagram social media aimed specifically at late adolescents, moves against the background of late adolescents who experience transitional periods tend to love themselves less. This condition can be exacerbated by inner-child conditions and the lack of information for first aid in this condition. The processing of supporting data for this design uses descriptive analysis and TOWS Metrics with qualitative and quantitative data collection methods. So that the campaign title "Mari Cintai Diri Sendiri" with the tagline "Karena diriku Prioritasku" with verbal and visual concepts applied to the main media, namely Instagram social media campaigns and supporting media in the form of stickers, cups, tote-bags, posters, key chains, and spotify playlists. Keywords: campaign, social media, self-love, inner child
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > NC Drawing Design Illustration P Language and Literature > P Philology. Linguistics > P93.5 Visual Communication |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Berlin Berliana Nanda Prihapsari | ||||||||||||
| Date Deposited: | 19 Jan 2024 07:02 | ||||||||||||
| Last Modified: | 19 Jan 2024 07:02 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20245 |
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