Athifah, Nabila Jihan (2024) Perancangan Kampanye Sosial Pola Makan Sehat untuk Mahasiswa Kost. Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
Food is a basic human need. Food is a source of energy for humans so that they can carry out various activities such as physical activities to thinking. In order to carry out activities properly, a healthy and fit body is needed. One way to maintain a fit and healthy body is to maintain a healthy diet. But unfortunately nowadays many people no longer maintain a healthy diet, one of which is university students. Limited funds and busy activities make students more often buy cheap and less nutritious instant food. Students also tend to have an irregular diet such as skipping breakfast and having late dinners due to their busy activities. They also do not have much time to exercise. This design uses descriptive methods in the form of questionnaires, interviews, focus group discussions, and observations in obtaining data. Based on the data obtained from the questionnaire, it can be concluded that there are still students who are lacking in implementing healthy eating patterns in their daily lives. The results of the questionnaire show that 58% of students still do not apply a healthy diet. This campaign is named "Eat for Health" with the tagline "Simple and Fun". This campaign will provide information about healthy eating in a simple and fun way. So that students do not feel heavy to apply healthy eating in their lives. This campaign uses Instagram social media as the main media and place to disseminate campaign information. This campaign was created with the aim of educating students, especially students who live in boarding houses, to pay more attention to diet in their daily lives. So that a productive and healthy person will be created in the future. Keywords: visual identity, healthy eating, university students, campaign, Instagram
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | L Education > L Education (General) N Fine Arts > NC Drawing Design Illustration |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Nabila Jihan Athifah | ||||||||||||
| Date Deposited: | 22 Jan 2024 02:03 | ||||||||||||
| Last Modified: | 22 Jan 2024 02:03 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20228 |
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