Melani, Elsa Rakhma (2024) Fitur Live Streaming Tiktok Sebagai Media Pertukaran Sosial Antara Influencer dengan Penonton. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Social media has become a phenomenon in the digital era, serving as a platform for communication and interaction in the virtual world without constraints of space and time, such as live streaming. TikTok, with its live streaming feature, has become the most widely used social media platform, attracting users from various backgrounds, including influencers and artists. Essentially, human interaction on social media is fascinated by how individuals represent what they intend to communicate with others. This research focuses on how TikTok's live streaming feature serves as a medium for influencers to engage with their audience. The researcher employs a qualitative descriptive method to elaborate on findings from in-depth interviews and observations. The research results describe the behavior of informants, who are influencers, in conducting live streaming activities on TikTok, successfully increasing their number of followers and virtual gift earnings. This also serves as a driving factor for the continued use of TikTok's live streaming feature, despite potential downsides such as activity violations and negative comments. The value of a relationship between the two is identified by curiosity and shared interests. Lastly, the audience invests resources by purchasing gifts to receive influencer responses as a reward. Keyword: Live Streaming, Social Exchange, Influencer, Tiktok
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Elsa Rakhma Melani | ||||||||
| Date Deposited: | 22 Jan 2024 01:09 | ||||||||
| Last Modified: | 22 Jan 2024 01:09 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20191 |
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