Syahullah, Muhammad Asyfin (2024) STRATEGI KOMUNIKASI BPJS KETENAGAKERJAAN KARIMUNJAWA SURABAYA DALAM MENINGKATKAN JUMLAH PESERTA BUKAN PENERIMA UPAH (BPU). Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
This research was motivated by the small number of non-wage recipients (BPU) of BPJS Karimunjawa Surabaya. The programs offered to non-wage earners (BPU) are Old Age Security (JHT), Work Accident Insurance (JKK) and Death Insurance (JM), so it can be formulated in this research that how the Karimunjawa employment BPJS communication strategy is to increase the number of participants. Non-wage recipients (BPU). The aim of this research is to determine the BPJS Karimunjawa employment communication strategy in increasing the number of non-wage earner (BPU) participants. This study uses a qualitative method. Data collection methods through observation, interviews and documentation. The informants in this research were the head of general affairs and HR, the head of special program participation, and membership staff. The research results show that the Karimunjawa Employment BPJS communication strategy in increasing the number of non-wage earner (BPU) participants is: 1. Problem Identification: comprehensive analysis from the head office down to the East Java regional office to all branch offices. 2. Planning and programming: increasing publications to the output level, BPJS Employment Karimunjawa has a strategy called (345) 3 focus 4 engines and 5 ecosystems. 3. Communication actions and efforts: Approaching workers and MSMEs, collaborating with the Surabaya City government, heads of departments, OPD, sub- district parties to be able to reach elements of the working community. BPJS Employment Karimunjawa disseminates information through several channels, both electronic and print. 4. Program Evaluation: BPJS Employment Karimunjawa has determined that evaluations will be held every Friday to discuss achievements and future plans. Keywords: Communication Strategy, BPJS Employment, Non-Wage Earners
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication |
| Depositing User: | Asyfin Syahrullah |
| Date Deposited: | 19 Jan 2024 03:28 |
| Last Modified: | 19 Jan 2024 03:28 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/20120 |
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