Limbong, Calvin Pandapotan (2024) PERANCANGAN VIDEO EXPLAINER BERBASIS ANIMASI TENTANG PEDOMAN NON-FUNGIBLE TOKEN BAGI SENIMAN INDONESIA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Non-Fungible Tokens (NFTs) have revolutionized the digital economy landscape by enabling artists and creators to monetize their digital works in previously unfeasible ways. This phenomenon, sparked by the sale of Beeple's NFT artwork at Christie's, has altered the way we appreciate and invest in art. Despite the fluctuations in the NFT market, its rapid growth indicates significant potential as a medium for artistic expression and valuable investment. In Indonesia, efforts to educate artists about NFTs are primarily conducted through explainer videos and animations, aiming to enhance local understanding. The research methodology encompasses various stages from definition to evaluation, focusing on the creation of an animated explainer video about NFTs during the Covid-19 pandemic, using the 5W+1H analysis technique, and gathering data through interviews, observations, and questionnaires. This study also examines the perceptions of Indonesian teenagers and adults towards NFTs and Blockchain, particularly Tezos. Interviews with NFT artist Yahya Muhaimin highlight the significance of the Tezos Blockchain and Teia Marketplace as viable options for novice NFT artists, despite advising NFTs as a side job due to the fluctuating market. Survey results from 222 respondents aged 21-25 in Java Island reveal a strong preference for modern animation and significant interest in the Tezos Blockchain. Based on these findings, plans are underway to produce an animated Explainer Video to educate about NFTs in Indonesia, targeted at teenage and adult audiences, with a design that is engaging and narratives that are easy to understand. This video will be uploaded on YouTube, emphasizing the importance of enhancing understanding of NFTs among Indonesian artists and creators. The study underscores the need for informative, appealing, and digestible content to raise awareness about NFTs. Keywords: Non-Fungible Token; Video Explainer; Artist; Animation
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts > N81-390 Study and teaching. Research N Fine Arts > N Visual arts > N8600-8675 Economics of art |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Calvin Pandapotan Limbong | ||||||||||||
| Date Deposited: | 22 Jan 2024 03:07 | ||||||||||||
| Last Modified: | 22 Jan 2024 03:07 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20078 |
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