RAMADHANI, RENDY (2018) STRATEGI PEMASARAN MEBEL UNTUK MENINGKATKAN PENDAPATAN PT. ROMI VIOLETA DI SIDOARJO. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
This research is based on the development of a business venture in the field of furniture which is in the District of Sidoarjo. Researchers use PT. Romi Violeta as the object of research. The purpose of this study is to analyze and find out the marketing strategy done PT. Romi Violeta on JL. Kesatrian, Buduran, Sidoarjo to increase revenues, and aims to provide input in problem solving with regard to the marketing strategies used by PT. Romi. The method used is descriptive research that is part of the qualitative analysis using data capture techniques in-depth interviews to owners, employees and consumers who buy products furniture in pt. Romi Violeta and participant observation. Analytical techniques used are the SWOT analysis by using a marketing strategy based on 4P IE product, price, place, promotion as the base material for questions analyzing the strengths, weaknesses, opportunities, and threats. Research results can be concluded that PT. Romi Violeta position quadrant I, that is a profitable situation. The company has opportunities and power so that it can capitalize on the opportunities that exist. The strategy should be applied in this case is supportive of an aggressive growth policy (Growth Oriented Startegy).
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Lisa nadya irawan | ||||||||
| Date Deposited: | 06 Mar 2024 01:36 | ||||||||
| Last Modified: | 06 Mar 2024 01:36 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/19989 |
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