Fawwas, Bisma Bayu Putra Nias (2023) Faktor - Faktor yang Mempengaruhi Keputusan Wisatawan Berkunjung ke Agrowisata Banyumili di Kecamatan Wonosalam Kabupaten Jombang. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to identify the factors that influence tourists' decisions to visit Banyumili, Wonosalam. The analytical methods used include descriptive statistical analysis and factor analysis. A purposive sampling method was employed, with 100 respondents to assess visitors' perceptions and factors affecting their visits. Exploratory factor analysis was conducted based on the Marketing Mix 7P model. The results of this research indicate two main factors that influence, according to the total explained variance, eigenvalue, and factor loading of 0.55 for interpretation. These factors are infrastructure, which includes indicators such as tourist attractions, cleanliness, facility completeness, accessibility, location, safety standards, and social media. The second factor is cost suitability, which includes indicators related to tickets and food and beverages.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Bisma Bayu Putra Nias Fawwas | ||||||||||||
| Date Deposited: | 11 Jan 2024 04:34 | ||||||||||||
| Last Modified: | 11 Jan 2024 04:34 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/19613 |
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