Ginaris, Hanif Ryandhika (2024) Analisis Kepuasan Pengguna Aplikasi Mobile By.U Menggunakan Metode EUCS (End User Computing Satisfaction) Pada Pengguna Provider By.U Di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
One form of technological progress that has been widely developed by telecommunications companies are in the form of digital services. Development Digital services cannot be separated from users' habits in using smartphone and affordable internet access. Smartphone users want services that can carry out various activities easily including in terms of telecommunications. This opportunity was captured by the company telecommunications by creating provider applications for smartphones. Related with this, for the best digital telecommunications services too felt by PT. Telekomunikasi Indonesia Tbk (Telkomsel) issued The provider's newest product is called By.U, a digital prepaid cellular service first in Indonesia . The purpose of this research is to determine the factors that influencing user satisfaction with the By.U application based on the End User model Computing Satisfaction (EUCS) from William J. Doll & Gholamreza Torkzadeh (1988) with six variables consisting of content, accuracy, format, ease of use, timeliness, and satisfaction. This research used simple random sampling with a total of 60 respondents is a resident of the city of Surabaya who uses the By.U application. The research results show that the variables content and timeliness direct effect on satisfaction. Meanwhile, the variables accuracy, format, and ease of use has a positive but not significant effect on satisfaction. Timeliness is the most influential factor on satisfaction seen from the results of the hypothesis test produced the largest path coefficient value, namely 0.268.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | T Technology > T Technology (General) > T58.6-58.62 Management Information Systems | ||||||||||||
| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | Hanif Ryandhika Ginaris | ||||||||||||
| Date Deposited: | 11 Jan 2024 08:38 | ||||||||||||
| Last Modified: | 11 Jan 2024 08:38 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/19532 |
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