DEWI, NOVIA CANDRA 5 (2020) SHOPPING LIFESTYLE DAN ONLINE STORE BELIEFS DI E-COMMERCE SHOPEE INDONESIA. Undergraduate thesis, UPN"VETERAN" JATIM.
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Abstract
Rapid technological developments have resulted in an increase in the number of internet users every year in Indonesia. Increase in internet users making people more consumptive and supported by the growth of e-commerce in Indonesia Indonesia. Shopee is an e-commerce category of the most popular online shopping site consumer interest. This study aims to see the effect of shopping lifestyle and online store beliefs as factors in impulse buying. The population in this study are consumers who have shopped at Shopee Surabaya area. The sampling method used is non probability sampling with purposive sampling sampling technique, namely The sample was selected based on the criteria set by the researcher. Sample taken is 96 respondents. While the data analysis techniques used used is Partial Least Square (PLS). Based on the results of the study, it can be seen that Shopping Lifestyle influencing consumers in impulse buying in e-commerce Shopee. Meanwhile, online store beliefs do not affect consumers in do impulse buying on e-commerce Shopee. Keywords : Shopping Lifestyle, Online Store Beliefs, Impulse Buying, E-commerce
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 14 Jun 2021 07:32 | ||||||||
| Last Modified: | 14 Jun 2021 07:32 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1951 |
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