Anashrulloh, Ahmad Sodiq (2023) IMPRESSION MANAGEMENT BUPATI PADA MEDIA SOSIAL (Analisis Isi Kualitatif Bupati Sidoarjo Pada Akun Instagram @ahmadmuhdlorali). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Content analysis research on Instagram social media content uploads. The use of Instagram social media is carried out by the Regional Leader, namely the Regent of Sidoarjo Regency, East Java Province. The Regent actively uploads government performance content on personal Instagram social media on the account @ahmadmuhdlorali. Uploading personal Instagram content will give an impression to the public. This research provides an overview of the impression management of a regent's public officials in expressing their impressions on the digital social media Instagram. The upload time is January – March 2023 due to the start of the Regional Medium Term Development Plan. Found 107 posts. The upload contains captions, photos, videos and hashtags as primary data. The content uploads obtained were subjected to message content analysis according to Parker, Saundage and Lee's content analysis theory. Impression and Impression management. The findings from the research explain impression management of regent public officials on their personal Instagram @ahmadmuhdlorali. The findings of the analysis of the content of the regent's message have an impression on the community as regent. Performance of infrastructure development, Collaboration between government work programs and Community organizations, Regional economic motivator, Concern for the community, Responsiveness and quick response, Harmonization of family and religion. Keywords: Impression Management, Social Media Digitalization, Government Communication, Digital Communication.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | J Political Science > JQ Political institutions Asia > JQ224 Public policy and administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | ahmad sodiq anashrulloh | ||||||||
| Date Deposited: | 21 Dec 2023 04:35 | ||||||||
| Last Modified: | 21 Dec 2023 04:35 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/19083 |
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