Sastra, Alifia Oktaviani (2023) Pengaruh Self Actualization Dan Gaya Hidup Hangout Terhadap Keputusan Pembelian Pada Generasi Z Mojokerto Di Toko Kopi Bersaudara. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
With the number of coffee shops that have sprung up, managers must be able to continuously innovate in order to maintain the existence of sales to increase their turnover. The purpose of this research is to determine the influence of self-actualization and the hangout lifestyle on purchasing decisions at Toko Kopi Bersaudara on generation Z. The sampling technique is non-probability sampling, research respondents are consumers who have visited and purchased products at Toko Kopi Bersaudara at least twice with a total of 100 respondents. This research uses a quanitative descriptive analysis method. The data collection technique uses a questionnaire on Google Form with a 1-4 Likert scale with 20 statement items. After the data is collected, then carry out data analysis techniques. The data analysis technique uses SEM PLS (Structural Equation Model Partial Least Square) with the help of SmartPLS. The results of this research show that the Self-Actualization and hangout lifestyle variables have a significant influence on purchasing decisions
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | miss Alifia Oktaviani | ||||||||||||
| Date Deposited: | 06 Dec 2023 05:26 | ||||||||||||
| Last Modified: | 06 Dec 2023 05:26 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/18911 |
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