Dyas, Lucyana Mirah (2023) Analisis Pengaruh Promosi Penjualan, Persepsi Manfaat, dan Persepsi Kemudahan Penggunaan Terhadap Keputusan Penggunaan GoPay Pada Mahasiswa UPN "Veteran" Jawa Timur. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to analyze the influence of sales promotions, perceived benefits, and perceived ease of use on the decision to use GoPay. The research method used in this research is a quantitative method. Sampling used a non-probability sampling method with convenience sampling technique. Data analysis was carried out using the SEM method which is based on components, with PLS as an analysis tool. The results of this research are that the sales promotion variables (X1), perceived benefits (X2), and perceived ease of use (X3) have a positive and significant effect on the decision to use GoPay among UPN "Veteran" East Java students. The results obtained from the T test for variable X1 were 6.283846 > 1.96 or P-Value 0.000 < 0.05; variable X2 is 4.128499 > 1.96 or P-Value 0.000 < 0.05; and variable X3 is 3.021928 > 1.96 or P-Value 0.003 < 0.05. The value in the R2 test explains the influence of sales promotions (X1), perceived benefits (X2), and perceived ease of use (X3) on the decision to use Gopay by 61.48%, while the remaining 38.52% is explained by other variables.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Lucyana Mirah Dyas | ||||||||
| Date Deposited: | 22 Nov 2023 09:59 | ||||||||
| Last Modified: | 22 Nov 2023 09:59 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/18775 |
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