PUTRI, TAMARA (2020) PENGARUH TERPAAN YOUTUBE CHANNEL “ERICKO LIM” TERHADAP PEMBENTUKAN SIKAP REMAJA SEKOLAH MENENGAH PERTAMA (SMP) DI KOTA GRESIK. Undergraduate thesis, UPN "VETERAN" JATIM.
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Abstract
This research uses survey method and uses questionnaire as data collection. The analysis technique used in this research is descriptive quantitative with a simple linear regression method. Sampling using the technique of sampling probability sampling by means of cluster sampling method. The questionnaire was distributed to 100 junior high school teenagers in Gresik City, aged 13-15 years. Data collected is proven statistically using data analysis. Correlation Coefficient Test (Product Moment) obtained r = 0.399 so that at intervals of 0.40 - 0.399 included in the category of low or weak relationship levels. That is, the influence of Ericko Lim's Youtube Channel exposure had a low influence on the formation of the attitudes of middle school adolescents in Gresik City. the regression coefficient test (simple linear regression) to see the relationship between the two variables obtained the results Y = 54.256 + 2.269X. that is, the value of this constant states that at Ericko Lim Youtube Channel Show 0, then the formation of the attitudes of middle school adolescents has a value of 54,256. While the positive value (2,269) contained in the regression coefficient of the independent variable (X) illustrates that the direction of the relationship between the independent variable (X) and the dependent variable (Y) is unidirectional, where each increment of one (1) unit exposure to Youtube Channel Ericko Lim ( X) will cause an increase in the Formation of Junior High School Attitudes in Gresik City (Y). The coefficient of determination test is used to measure the magnitude of the influence of two variables and accounting for 15.9%. Using the Hypothesis Test the results proved that tcount (4,303)> ttable (1,664) then H0 was rejected, which means that there was a significant effect on Ericko Lim's Youtube Channel (X) on the formation of junior high school (Y) attitudes. Keywords: Exposure to Impressions, Youtube, Formation of Middle School Youth Attitudes.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 07 Jun 2021 06:21 | ||||||||
| Last Modified: | 07 Jun 2021 06:21 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1857 |
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