MATULATUWA, ROLAND KALVIN (2020) INSTAGRAM SEBAGAI MEDIA PERSONAL BRANDING (Studi SemiotikMaknaPersonal Branding Yotari Kezia Dalam Akun Instagram @yotarikezia). Undergraduate thesis, UPN "VETERAN" JATIM.
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Abstract
With the development of today's technology greatly affects the communication pattern in the wider community and affects the association of people individually with each other, a diverse range of interaction occurs. The influence of communication patterns in this community can support the many new media in Indonesia. One type of new media is a smartphone that has access with online media (Internet). Internet access and also the development of technology, such as smartphones with internet access on social media especially Instagram, then everyone starts competing to create a personal self-image (personal branding), such as one of the Instagram accounts owned by Yotari Kezia named @yotarikezia. The research uses Personal Branding Laws, and New Media theory. While the method used is qualitative with semiotics belonging to Charles Sanders Peirce. The results of research that researchers find about the meaning of Personal Branding from Yotari Kezia, where Yotari Kezia utilizing social media especially Instagram very well, to build Personal brand, so that the meaning to be delivered is well received by the followers of Instagram Yotari Kezia, namely Personal Branding characteristics Generation Z. Keyword: New Media, Instagram, Personal Branding, Generasi Z
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 04 Jun 2021 08:15 | ||||||||
| Last Modified: | 04 Jun 2021 08:15 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1849 |
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