ANDRE P.H, RIAN (2020) ANALISIS ISI PERSONAL BRANDING CHANEL YOUTUBE ATTA HALILINTAR PERIODE 1 DESEMBER 2019 – 1 JANUARI 2020. Undergraduate thesis, UPN "VETERAN" JATIM.
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Abstract
Atta Halilintar is Indonesian No.1 Youtuber. At a relatively young age, Muhammad Attamimi Halilintar, has become a successful entrepreneur and YouTuber who reap huge profits. As of March 2019, YouTube channel Atta Halilintar already has 21 million subscribers. The problem in this study is because the acquisition of Atta Halilintar, is very spectacular and phenomenal among the people. How can he get that subscriber as fast and as much, and become YouTuber no. 1 in Indonesia. Atta's acquisition is relatively fast because he obtained it at a very young age, 25 years. Being Youtuber no.1 in Indonesia automatically makes him a millionaire who must be swaying with wealth. This study aims to find out what personal branding is shown by Atta Halilintar on its YouTube channel. The reason the author chose the period 1 December 2019 - 1 January 2020 in the study is because at that period Atta won 21 Million Subscriber and entered into Youtube rewind 2019. Youtube rewind is an award for the most prominent Youtubers in the world. In Youtube Rewind mentioned the name Atta Halilintar as "The first Indonesian creator to hit 20 million subscribers". The method used in this study is a descriptive content analysis method with a quantitative approach, which analyzes 28 videos contained on the Atta Halilintar youtube channel in the period 1 December 2019 - 1 January 2020. The theory used is 8 concepts of the formation of personal branding consisting of specialization, Leadership, Personality, Difference, Visibility, Unity, Firmness & Good Name. The results of the research that have been done show that the Atil Halilintar concept in forming Personal Branding is more dominant using the Personality Concept, with a percentage of 71.4%. In accordance with Personality Branding vii Theory of Personality, Atta Halilintar dominantly shows the personality as it is. Energetic, fun & entertaining personality. Key Word: Atta Halilintar, Youtuber, Personal Branding, Content analysis
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 04 Jun 2021 03:05 | ||||||||
| Last Modified: | 04 Jun 2021 03:05 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1840 |
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