ISTIGHFARIN, EKI LAYLATUL (2021) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SAYURAN DI PASAR MODERN KABUPATEN GRESIK. Undergraduate thesis, UPN"VETERAN" JATIM.
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Abstract
The objectives of this study are 1). to analyze personal factors in influence the purchasing decisions of vegetables in the modern market of Gresik Regency.2). to analyze social environmental factors in influencing decisions purchasing vegetables in the modern market of Gresik Regency. 3). to analyze psychological factors in purchasing decisions for vegetables in the modern district market Gresik. 4). to analyze cultural factors in influencing decisions purchasing vegetables in the modern market of Gresik Regency. The research method used a questionnaire with a total of 50 respondents, using SEM-PLS analysis. The results of this study are as follows: The majority of vegetable consumers in the modern market of Gresik Regency are female with an age range of 20-25 years old, have high school education, work as a college student, have an income of <Rp. 4,000,000, the intensity of buying vegetables once a day. one month, expenditure on food (vegetables) in one month is Rp. 50,000 - Rp. 100,000, purchase vegetables in one transaction of <1 kg and how to buy vegetables in a planned manner. Personal factors, social environmental factors, psychological factors and cultural factors have a positive and significant effect on purchasing decisions for vegetables in the modern market of Gresik Regency. Keywords: Personal Factors, SEM-PLS, Purchase Decisions
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD1401 Agriculture-Economic aspects | ||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 14 Jun 2021 07:18 | ||||||||
| Last Modified: | 14 Jun 2021 07:19 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1837 |
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