Syainal, Muhammad Adiarsyah (2023) ANALISIS USER EXPERIENCE PADA APLIKASI J&T EXPRESS MENGGUNAKAN METODE HEART MATRICS. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
The J&T Express application is used to provide services and information for using Indonesian expedition services. From September 2016 to May 2022, the J&T Express app has reached +10,000,000 downloads. J&T Express app has a rating of 3.0 on the Android Playstore while on the Apple Appstore it only gets a rating of 2.1. got a rating of 2.1. Based on the results of the interview, some users complained about features that do not run according to procedure. Because of these problems This research focuses on user experience testing with the J&T Express application, by using a google form questionnaire with 349 respondents. The method used is HEART Metrics which can measure all aspects of user experience and then calculate Importance analysis. user experience and then calculate the Importance Performance Analysis which can measure the level of importance and the level of implementation for the J&T Express application. analysis which can measure the level of importance and the level of implementation to find out things that need to be improved. that need to be improved. Based on the results of this study, the value of the happiness variable is 0.79 (79%) which indicates that the level of usability has not reached a very high level. very high level. In the research results, there are four things that must be prioritized to improve the usability level. Quadrant III, namely H3, H4, H5 and H7. Researchers suggest making improvements to J&T Express features, namely to focus more on the schedule search feature and the shipping shipping costs to make it easier for users, change the design so that it can be more attractive to users, and still maintain the quality of the application. users, and still maintain application quality according to user expectations.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | T Technology > T Technology (General) > T58.6-58.62 Management Information Systems | ||||||||||||
| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | MUHAMMAD ADIARSYAH SYAINAL | ||||||||||||
| Date Deposited: | 11 Jan 2024 08:45 | ||||||||||||
| Last Modified: | 11 Jan 2024 08:45 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/18364 |
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