Rif’at, Nona Rafifah (2023) Perbandingan Penerimaan Dalam Menerapkan Pemasaran Konvensional dan Digital Marketing Pada Bisnis Franchise Makanan (Studi Kasus Pada Gerai Sego Njamoer). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Sego Njamoer is a company engaged in the food & beverage sector. A decrease in sales volume resulted in a decrease in outlet revenue. The purpose of this research is to describe the application of digital marketing, to analyze the income of Sego Njamoer franchise outlet, and to analyze comparisons of purchase transactions at Sego Njamoer franchise outlets when carrying out traditional marketing and digital marketing. The method of determining the sample by purposive sampling. Primary data collection by way of interviews assisted by using a questionnaire. The results of this study are 1) The Sego Njamoer franchise outlets have implemented digital marketing as digital media channels & marketing interaction tools to increase branding, as well as using social media marketing to advertise, and e-commerce as a place to make purchase transactions by customers. The income of the Sego Njamoer franchise outlet at Superindo Arif Rahman Hakim is IDR 40,608,887, - with an average income of IDR 4,794,369, -/month. T-test results from comparisons of purchase transactions Sego Njamoer products, it can be concluded that digital marketing that has been implemented can affect the income of Sego Njamoer franchise outlets. Keywords: Income, Digital Marketing, Comparison
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) S Agriculture > S Agriculture (General) > S590-599.9 Soils. Soil science |
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| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Nona Rafifah Rif’at | ||||||||||||
| Date Deposited: | 27 Sep 2023 06:03 | ||||||||||||
| Last Modified: | 27 Sep 2023 06:03 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/18228 |
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