WANGI, LAURA PANDAN (2021) PENGARUH FLASH SALE DAN CASHBACK TERHADAP PERILAKU IMPULSE BUYING PADA PENGGUNA SHOPEE. Undergraduate thesis, UPN"VETERAN" JATIM.
|
Text (Cover)
Cover.PDF Download (727kB) | Preview |
|
|
Text (Bab 1)
1.PDF Download (644kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
2.PDF Restricted to Registered users only until November 2025. Download (521kB) |
|
|
Text (Bab 3)
3.PDF Restricted to Registered users only until November 2025. Download (730kB) |
|
|
Text (Bab 4)
4.PDF Restricted to Registered users only until November 2025. Download (869kB) |
|
|
Text (Bab 5)
5.PDF Download (230kB) | Preview |
|
|
Text (Daftar Pustaka)
Dapus.PDF Download (354kB) | Preview |
|
|
Text (Lampiran)
Lam.PDF Restricted to Registered users only until November 2025. Download (816kB) |
Abstract
Digitalization has led to the trend of online shopping, one of which is the ecommerce Shopee. Shopee has promotional tools in the form of flash sales and cashback that encourage impulse buying behavior. The purpose of this study was to determine the effect of flash sale and cashback both simultaneously and partially on impulse buying behavior among Shopee users. Flash sale and cashback are independent variables, while impulse buying is the dependent variable in this study. This research is a quantitative study with non-probability sampling and sampling technique using incidental sampling method. The data were obtained by distributing questionnaires to 100 Shopee user respondents, then analyzed using multiple linear regression methods, then the hypothesis was tested by using the F test and t test. The results of the analysis show that there is an effect both simultaneously (together) and partially (individually) of the flash variable sale (X1) and Cashback (X2) on the variable impulse buying behavior (Y) on Shopee users. Keywords: Flash Sale, Cashback, Impulse Buying, Shopee
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 11 Jun 2021 09:01 | ||||||||
| Last Modified: | 21 Nov 2022 05:51 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1820 |
Actions (login required)
 |
View Item |