Prihartini, Nanda Trisna (2023) Analisis Efektivitas Media Sosial Instagram Sebagai Media Promosi Produk Nhu Nhu Lemongrass. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
|
Text (Cover)
19024010058.-cover.pdf Download (900kB) | Preview |
|
|
Text (Bab 1)
19024010058.-bab1.pdf Download (198kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
19024010058.-bab2.pdf Restricted to Repository staff only until 22 September 2025. Download (161kB) |
|
|
Text (Bab 3)
19024010058.-bab3.pdf Restricted to Repository staff only until 22 September 2025. Download (168kB) |
|
|
Text (Bab 4)
19024010058.-bab4.pdf Restricted to Repository staff only until 22 September 2025. Download (354kB) |
|
|
Text (Bab 5)
19024010058.-bab5.pdf Download (9kB) | Preview |
|
|
Text (Daftar Pustaka)
19024010058.-daftarpustaka.pdf Download (173kB) | Preview |
|
|
Text (Lampiran)
19024010058.-lampiran.pdf Restricted to Repository staff only until 22 September 2025. Download (579kB) |
Abstract
The trend of popular drinks has been growing over the past few years. In the face of high competition and large market opportunities, Nhu Nhu Lemongrass uses Instagram as the main media for promoting its products. The purpose of this study is to analyze the level of effectiveness of Nhu Nhu Lemongrass promotion on Instagram and to formulate alternative actions for the improvement of Nhu Nhu Lemongrass promotion on Instagram. The first objective of this study was analyzed using the CRI (Customer Response Index) method and the second objective was formulated using descriptive analysis based on the results of the effectiveness level of promotional activities. The result of this study is that the promotional activities of Nhu Nhu Lemongrass are in the good enough category. While alternative actions for improving the promotion of Nhu Nhu Lemongrass on Instagram can be done by utilizing Instagram's paid advertising features, designing informative promotional content, and increasing interaction with target consumers. Keywords: Instagram effectiveness, promotion, Customer Response Index
| Item Type: | Thesis (Undergraduate) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD1401 Agriculture-Economic aspects | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Nanda Trisna Prihartini | ||||||||||||
| Date Deposited: | 22 Sep 2023 06:17 | ||||||||||||
| Last Modified: | 22 Sep 2023 06:17 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/18065 |
Actions (login required)
 |
View Item |