Fadhlurrahman, Afif (2023) PENGARUH BRAND IMAGE DAN PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY PENGGUNA IPHONE DI KOTA MALANG. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study intends to ascertain how brand image and perceived value affect iPhone users in Malang’s customer loyalty. In this study, Malang residents who own iPhones made up the population, while 78 Malang residents made up the sample. The information from this study is primary information that was gathered via the interview method and the distribution of questionnaires for observation. SEM (Structural Equation Modeling) and the analysis tool PLS (Partial Least Square) were employed in this study’s data analysis technique. According to the study’s findings, consumer loyalty among iPhone users in Malang is positively and significantly influenced by brand image and perceived value.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HB Economic Theory | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Afif Fadhlurrahman | ||||||||
| Date Deposited: | 20 Sep 2023 08:25 | ||||||||
| Last Modified: | 20 Sep 2023 08:25 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17717 |
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