Salsabila, Annisa Ainan (2023) PENGARUH CONTENT MARKETING TERHADAP CUSTOMER RETENTION DENGAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL INTERVENING PADA KONSUMEN PRODUK MIE INSTAN MEREK LEMONILO. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
Cover Skripsi.pdf Download (887kB) | Preview |
|
|
Text (BAB I)
BAB I ANNISA.pdf Download (241kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB II)
BAB II ANNISA.pdf Restricted to Repository staff only until 20 September 2025. Download (297kB) |
|
|
Text (BAB III)
BAB III ANNISA.pdf Restricted to Repository staff only until 20 September 2025. Download (149kB) |
|
|
Text (BAB IV)
BAB IV ANNISA.pdf Restricted to Repository staff only until 20 September 2025. Download (436kB) |
|
|
Text (BAB V)
BAB V ANNISA.pdf Download (9kB) | Preview |
|
|
Text (Daftar Pustaka)
DAFTAR PUSTAKA ANNISA.pdf Download (85kB) | Preview |
|
|
Text (Lampiran)
LAMPIRAN ANNISA.pdf Restricted to Repository staff only until 20 September 2025. Download (434kB) |
Abstract
The purpose of this study was to analyze the effect of content marketing on customer engagement on Lemonilo brand instant noodle consumers in Surabaya City, to analyze the effect of customer engagement on customer retention in Lemonilo brand instant noodle consumers in Surabaya City, to analyze the effect of content marketing on customer retention in Lemonilo brand instant noodles in Surabaya City, and to analyze the effect of content marketing on customer retention with customer engagement as an intervening variable in Lemonilo brand instant noodle consumers in Surabaya City. The research methods used in this study are descriptive methods and analysis with a quantitative approach. The results showed that content marketing has a positive and significant effect on customer engagement. Customer engagement has a positive and significant effect on customer retention. Content marketing has a positive and significant effect on customer retention. Content marketing has a positive and significant effect on customer retention through customer engagement as an intervening variable. Keywords: Content Marketing, Customer Retention, Customer Engagement
| Item Type: | Thesis (Undergraduate) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | ANNISA AINAN SALSABILA | ||||||||||||
| Date Deposited: | 20 Sep 2023 08:24 | ||||||||||||
| Last Modified: | 20 Sep 2023 08:24 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17627 |
Actions (login required)
 |
View Item |