Hanani, Fairus (2023) PENGARUH CITRA MEREK, HARGA, KUALITAS DAN KEMASAN BERAS KITA TERHADAP MINAT BELI ULANG MASYARAKAT DI SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
This is the latest version of this item.
|
Text (COVER)
19024010025_COVER.pdf Download (1MB) | Preview |
|
|
Text (BAB 1)
19024010025_BAB 1.pdf Download (576kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB 2)
19024010025_BAB 2.pdf Restricted to Repository staff only until 18 September 2025. Download (548kB) |
|
|
Text (BAB 3)
19024010025_BAB 3.pdf Restricted to Repository staff only until 18 September 2025. Download (592kB) |
|
|
Text (BAB 4)
19024010025_BAB IV.pdf Restricted to Repository staff only until 18 September 2025. Download (656kB) |
|
|
Text (BAB 5)
19024010025_BAB 5.pdf Download (292kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
Daftar Pustaka.pdf Download (420kB) | Preview |
|
|
Text (LAMPIRAN)
19024010025_LAMPIRAN.pdf Restricted to Repository staff only until 18 September 2025. Download (2MB) |
Abstract
Perum BULOG as a company directly assigned by the government to manage food logistics, has not made Beras KITA excel in the market. This research was aimed to analyzed the characteristics of Beras KITA consumers, examined the influence of brand image, price, product quality, and packaging on the repurchase intention of Beras KITA, and evaluate the Beras KITA product. The sampling method used was purposive sampling with 95 respondents. The first objective was analyzed descriptively, the second objective was analyzed using Structural Equation Modeling Partial Least Square (SEM PLS), and the third objective was analyzed using Importance Performance Analysis (IPA). The results of the study showed that: 1) Beras KITA consumers were predominantly housewives with a high school education. Most of the consumers had an income of less than 1 million rupiah and purchased the product 1-2 times a month. Consumers consumed Beras KITA with their families, with an average of 3-4 dependents, and the majority of consumers were over 48 years old. 2) Brand image (X1), price (X2), product quality (X3), and packaging (X4) had a positive and significant influence on repurchase intention (Y). 3) Improving company performance in terms of hygiene attributes, taste, grain integrity, size, material, preferential interest, and transactional interest. The research results also provide insights for Perum BULOG Surabaya to enhance product quality and company performance. Keywords: brand image, price, product quality, packaging, repurchase intention.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Fairus Fairus Hanani | ||||||||||||
| Date Deposited: | 18 Sep 2023 09:45 | ||||||||||||
| Last Modified: | 18 Sep 2023 09:45 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17552 |
Available Versions of this Item
-
PENGARUH CITRA MEREK, HARGA, KUALITAS DAN KEMASAN BERAS KITA TERHADAP MINAT BELI ULANG
MASYARAKAT DI SURABAYA. (deposited UNSPECIFIED)
- PENGARUH CITRA MEREK, HARGA, KUALITAS DAN KEMASAN BERAS KITA TERHADAP MINAT BELI ULANG MASYARAKAT DI SURABAYA. (deposited 18 Sep 2023 09:45) [Currently Displayed]
Actions (login required)
 |
View Item |