Kurniawan, Kevin Adi (2023) Pengaruh Store Atmosphere dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Coffee Shop Samata House Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to identify how the influence of Store Atmosphere and Service Quality on purchasing decisions of Coffeshop Samata House Surabaya products. The populace of this investigate is customers of Coffeshop Samata House Surabaya items. This investigate strategy is quantitative by taking a test of 91 respondents and disseminating surveys within the city of Surabaya with the assistance of Google Shapes. The test collection procedure employments non- probability testing with purposive inspecting strategy. The test comprises of respondents who live around the city of Surabaya, matured 17 a long time and over, buyers and clients of Samata House Coffeeshop items. Information taken from respondents are essential information and auxiliary information. The examination method utilized in this consider employments PLS (Partial Least Square) with legitimacy tests, unwavering quality tests, and theory testing. Based on the comes about of information handling from this ponder, it can be concluded that the choice to buy Coffeshop Samata House items is emphatically and altogether impacted by the Store Atmosphere and Service Quality variables.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Kevin Adi Kurniawan | ||||||||
| Date Deposited: | 18 Sep 2023 08:28 | ||||||||
| Last Modified: | 18 Sep 2023 08:28 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17541 |
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