Astutik, Ina Yulis (2023) PENGARUH PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN VOUCHER INTERNET XL DI LAMONGAN. Undergraduate thesis, Universitas Pembangunan Nasional Veteran Jawa Timur.
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Abstract
The aim of this research is to determine and analyze the influence of price and promotion perceptions on purchasing decisions for XL internet vouchers in Lamongan. This research method uses quantitative research methods where the dependent variable is purchasing decisions and the independent variables in this research are price perceptions and promotions. The number of samples in this research was 60 XL internet voucher consumers at Bimbicell Lamongan. Sampling used a non-probability sampling method with purposive sampling technique through distributing questionnaires. Data analysis was carried out using the component-based Structural Equation Modeling (SEM) method using the Partial Least Square (PLS) analysis tool. The results of this research show that: 1) Price perception has a positive and significant effect on the decision to purchase XL internet vouchers in Lamongan, 2) Promotion has a positive and significant effect on the decision to purchase XL internet vouchers in Lamongan. Keywords: Price Perception; Promotion; Buying decision
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HD Industries. Land use. Labor > HD30.27 Business Forecasting |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | ASTUTIK INA YULISTIOWATI | ||||||||
| Date Deposited: | 18 Sep 2023 08:24 | ||||||||
| Last Modified: | 18 Sep 2023 08:24 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17538 |
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