Dialoka, Cantika Eva (2023) Pengaruh Store Atmosphere, Persepsi Harga, dan kualitas Pelayanan Terhadap Kepuasan Konsumen Kedai Semoga Sukses. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (COVER)
19012010346 - COVER.pdf Download (1MB) | Preview |
|
|
Text (BAB I)
19012010346 - BAB I.pdf Download (369kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB II)
19012010346 - BAB II.pdf Restricted to Repository staff only until 18 September 2025. Download (311kB) |
|
|
Text (BAB III)
19012010346 - BAB III.pdf Restricted to Repository staff only until 18 September 2025. Download (399kB) |
|
|
Text (BAB IV)
19012010346 - BAB IV.pdf Restricted to Repository staff only until 18 September 2025. Download (524kB) |
|
|
Text (BAB V)
19012010346 - BAB V.pdf Download (209kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
19012010346 - Daftar Pustaka.pdf Download (219kB) | Preview |
|
|
Text (LAMPIRAN)
19012010346 - Lampiran.pdf Restricted to Repository staff only until 18 September 2025. Download (634kB) |
Abstract
Consumer satisfaction is a person's feeling of pleasure or disappointment that arises from comparing the perceived performance of the results against consumer expectations. If the performance matches expectations, consumers will be satisfied. Customer satisfaction can be a benchmark for companies in aspects that can be evaluated. The existence of customer satisfaction is able to encourage companies or business actors to continue to improve services and product results in order to be able to compete with other business actors. This study to determine the effect of Store Atmosphere, Price Perception, and Service Quality on Consumer Satisfaction at Kedai Semoga Sukses. This research method uses quantitative research. The population in this study are consumers who have visited and made purchases at Kedai Semoga Sukses. The number of samples taken was 108 respondents. Sampling using non- probability sampling method with purposive sampling technique. This research analysis technique uses the partial least square (PLS) method. The results showed that Store Atmosphere affects customer satisfaction at Kedai Semoga Sukses, Price Perception affects customer satisfaction at Kedai Semoga Sukses, Service Quality affects customer satisfaction at Kedai Semoga Sukses.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Cantika Eva Dialoka | ||||||||
| Date Deposited: | 18 Sep 2023 06:06 | ||||||||
| Last Modified: | 18 Sep 2023 06:06 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17514 |
Actions (login required)
 |
View Item |