Aprianti, Cyntia Salsabilla (2023) Strategi Pengembangan Kawasan Agrowisata Petik Apel Kelompok Tani Makmur Abadi (KTMA) Kota Batu. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to identify the perceptions of farmer group members, the perceptions of visiting tourists, internal and external factors of agritourism, and analyze the development strategy of the Makmur Abadi Farmer Group Apple picking Agrotourism (KTMA). The research location was determined by purposive technique. The analysis methods used were descriptive analysis, statistical tests of validity and reliability, and SWOT analysis. The results showed that 1) the perception of farmer group members received an average value of 3.90 with the agreed category, 2) the perception of tourists received an average value of 3.83 with the agreed category, 3) KTMA apple picking agritourism is in quadrant II (two), so that the suitable strategy to implement is a diversification strategy that can be done by (1) improving the quality of agritouris with its own characteristics, (2) improving the performance of the agritourism crew, (3) increasing the diversity of products, (4) paying attention to apple spacing arrangements, (5) joining Batu city tourism agencies, (6) cooperating with natural resource conservation agencies, and (7) offering special prices on certain days.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Cyntia Salsabilla Aprianti | ||||||||||||
| Date Deposited: | 05 Sep 2023 04:04 | ||||||||||||
| Last Modified: | 05 Sep 2023 04:04 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17132 |
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