Nabilla, Salma Dea (2023) Pengaruh Pengalaman Pelanggan, Word of Mouth, dan Persepsi Harga terhadap Niat Beli Ulang Tiket Kereta Api Tarif Khusus. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
PT. KAI (Persero) is a State-Owned Enterprise (BUMN) engaged in transportation services for transporting passengers, goods, and containers. In 2019 PT. KAI (Persero) seeks to increase the number of passengers by applying for special-fare train tickets. This study aims to determine the effect of customer experience, word of mouth, and price perception on the intention to repurchase special-fare train tickets. The population in the study were customers of special fare train tickets. The sampling technique uses a non-probability sampling method with convenience sampling techniques for as many as 112 respondents. The analysis technique used in this study is (PLS) with a validity, reality, and hypothesis test. The results of this study state that customer experience and word of mouth contribute to customer repurchase intention, while price perception does not contribute to customer repurchase intention. Keywords: Customer Experience; Word Of Mouth; Price Perception; Repurchase Intention, Special Fare Train Tickets; PT. KAI (Persero
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||||||
| Depositing User: | Salma Dea Nabilla | ||||||||||||
| Date Deposited: | 24 Aug 2023 07:08 | ||||||||||||
| Last Modified: | 24 Aug 2023 07:08 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16902 |
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