SAFITRI, DHIYA NABILA (2020) PENGARUH IKLAN ONLINE GO-PAY PAY DAY DI INSTAGRAM TERHADAP SIKAP MEMBELI GENERASI MILLENIAL AKHIR DI SURABAYA. Undergraduate thesis, UPN "VETERAN" JATIM.
|
Text (Cover)
Cover.pdf Download (1MB) | Preview |
|
|
Text (Bab I)
Bab 1.pdf Download (375kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab II)
Bab 2.pdf Restricted to Repository staff only Download (610kB) |
|
|
Text (Bab III)
Bab 3.pdf Restricted to Repository staff only Download (505kB) |
|
|
Text (Bab IV)
Bab 4.pdf Restricted to Repository staff only Download (606kB) |
|
|
Text (Bab V)
Bab 5.pdf Download (126kB) | Preview |
|
|
Text (Dapus)
Dapus.pdf Download (256kB) | Preview |
|
|
Text (Lampiran)
Lampiran.pdf Restricted to Repository staff only Download (2MB) |
Abstract
The purpose of this study is to determine wether there is or not the impact of GoPay Pay Day online advertising to the attitude of buying of last millennial generation in Surabaya. Researcher use S-O-R theory with advertising exposure (variable X) measurements through duration and frequency indicator. While the attitude of buying (Variable Y) measured with attitude indicator that include cognitive, affective and konatif. This research used quantitative method with purposive sampling for the technique. Population for this research is last millennial generation (was born in 1990- 2000) in Surabaya. Data techniques using questioner and it take 100 resondents for sampling. Further the data is processed by using statistical test (SPSS). The result of this study that there is no significant impact between GoPay Pay Day online advertising to the attitude of buying of last millennial generation in Surabaya. Keywords: exposure of online advertising, attitude of buying
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 06 May 2021 03:23 | ||||||||
| Last Modified: | 06 May 2021 03:23 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1690 |
Actions (login required)
 |
View Item |