Efendi, M. Sabilal Ali (2023) Pengaruh Brand Image, Celebrity Endorser dan Lifestyle Terhadap Keputusan Pembelian Sepatu Sneakers Nike. Undergraduate thesis, Upn Veteran Jawa Timur.
|
Text (Cover)
19012010339.-COVER.pdf Download (438kB) | Preview |
|
|
Text (BAB 1)
19012010339.-BAB 1.pdf Download (329kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB 2)
19012010339.-BAB 2.pdf Restricted to Registered users only until 10 August 2025. Download (272kB) |
|
|
Text (BAB 3)
19012010339.-BAB 3.pdf Restricted to Registered users only until 10 August 2025. Download (248kB) |
|
|
Text (BAB 4)
19012010339.-BAB 4.pdf Restricted to Registered users only until 10 August 2025. Download (410kB) |
|
|
Text (BAB 5)
19012010339.-BAB 5.pdf Download (190kB) | Preview |
|
|
Text (Daftar Pustaka)
19012010339.-DAFTAR PUSTAKA.pdf Download (200kB) | Preview |
|
|
Text (LAMPIRAN)
19012010339.-LAMPIRAN.pdf Restricted to Registered users only until 10 August 2025. Download (409kB) |
Abstract
The purpose of this research is to find out how influenceBrand Image (X1) , Celebrity Endorser (X2) and Lifestyle (X3) to the purchase decision (Y) of shoes sneakers Nike in the city of Surabaya. The development of today's modern era has had quite a lot of impact on global technological developments. Along with this, the development of today's modern era also influences people's lifestyles, especially regarding matters related to trends that continue to change and develop rapidly over time. In Indonesia the trend of shoes sneakers is currently considered very high. Nike is a shoe company sneakers which is one of the biggest companies in the world. Nike is in great demand by all groups for sports activities. However, along with the development of the current era, Nike shoes, which are usually used for sports activities, have now switched functions to become shoes used in daily activities. In Indonesia, the number of industries and market share for sports shoes has resulted in increased competition from Nike companies top brand index Nike company experienced fluctuations and tended to decline. The purpose of this study is to determine the effect brand image, celebrity endorser and lifestyle on shoe purchasing decisions sneakers Nike The population in this study were students in the city of Surabaya who had purchased shoes sneakers Nike through offline purchases and online purchases. The data used in this study are primary data and secondary data. The analysis technique used in this research is (PLS) with validity test, reliability test and hypothesis test. Based on the results of this study it can be seen that brand image, Celebrity Endorser and Lifestyle has a positive and significant effect on the decision to purchase Nike sneakers in the city of Surabaya.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | M. Sabilal Efendi | ||||||||
| Date Deposited: | 10 Aug 2023 04:51 | ||||||||
| Last Modified: | 10 Aug 2023 04:51 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16754 |
Actions (login required)
 |
View Item |