ANALISIS FAKTOR PENGARUH PENERIMAAN SMARTWATCH PADA PEMAIN SEPAK BOLA MENGGUNAKAN MODEL UTAUT (STUDI KASUS: FORZAWATCH.COM)

Pratama, Muhammad Rafi (2023) ANALISIS FAKTOR PENGARUH PENERIMAAN SMARTWATCH PADA PEMAIN SEPAK BOLA MENGGUNAKAN MODEL UTAUT (STUDI KASUS: FORZAWATCH.COM). Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

Currently the field of sports has used technology to support athlete performance when competing. Football is one of the most popular sports and most played in the world, has adopted the technology into match. One of the technologies used in football is Electronict Performance & Tracking System. Electronict Performance & Tracking System is a technology used to record good player performance during matches and practice. Smartwatch is one such technology can be used as Electronict Performance & Tracking System. Smartwatch serves as a tool for recording performance during practice. Obtained data will later be used as a benchmark in assessing player performance. Sadly most of the players often do not understand the usage smartwatch as a tool to provide exercise data. This thesis aims to find out what factors are affects the reception of smartwatches by football players while practicing. The UTAUT model is the model used in this study because it is appropriate with case studies. Data obtained by distributing questionnaires to players non-professional football and will be analyzed using quantitative methods. The results obtained are Relative Advantage and Enjoyment Factors significant positive effect on Attitude. In addition to the Social Influence factor and Attitude has a significant positive effect on Behavioral Intention. Results others indicate that the Age factor has an effect on the relationship between Relative Advantage and Attitude.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSuryanto, Tri Lathif MardiNIDN0025028902UNSPECIFIED
Thesis advisorMukaromah, SitiNIDN0004078106UNSPECIFIED
Subjects: T Technology > T Technology (General)
T Technology > T Technology (General) > T58.6-58.62 Management Information Systems
Divisions: Faculty of Computer Science > Departemen of Information Systems
Depositing User: Rafi Pratama Muhammad
Date Deposited: 04 Aug 2023 08:13
Last Modified: 04 Aug 2023 08:13
URI: http://repository.upnjatim.ac.id/id/eprint/16680

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