Ludio, Isfarozi (2023) ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOPI JANJI JIWA BANGKALAN. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
In Bangkalan Regency, Janji Jiwa coffee products are still relatively new products compared to coffee products from coffee shops that have been around for a long time. The emergence of a number of coffee shops in recent months has caused a number of products produced to have relatively similar characteristics between one another such as price and product. These constraints directly require Janji Jiwa coffee producers to have something unique in their products in order to attract consumers to buy their products, so producers must know how the product means to consumers and its influence in making purchasing decisions for Janji Jiwa coffee. This study aims to analyze the effect of price on purchasing decisions and analyze the effect of product quality on purchasing decisions for Janji Jiwa coffee in Bangkalan Regency. The basic method of this research is descriptive. The research location is Bangkalan Regency. The data used are primary and secondary. The data analysis used is Structural Equation Model (SEM) - Partial Least Square (PLS). The results of the study prove that the product quality variable has a positive effect on purchasing decisions. This study also shows that the price variable does not have a positive effect on purchasing decisions for Janji Jiwa coffee products. Therefore, Janji Jiwa coffee producers are expected to pay attention to the factors that influence purchasing decisions.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Isfarozi Ludio | ||||||||||||
| Date Deposited: | 07 Aug 2023 06:10 | ||||||||||||
| Last Modified: | 07 Aug 2023 06:10 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16629 |
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